More Is Better

strength

Do you get pounding headaches?  Sure you do! Who doesn’t? That’s why you’ve got a bottle of pain-reliever in your medicine cabinet, right?

I get really, really bad headaches – migraines, in fact.  They’re nasty buggers, I tell you! No messing around with ‘Oh, I have a headache, but I’ll keep on hammering this nail in’ kind of pain.  Oh no, baby!

Migraines are all-consuming, whatever plans you had, well, they ain’t gonna happen kind of headaches.   I wouldn’t even call them ‘headaches’ – they’re more like a ‘I’m gonna put your brain in a blender and your world is gonna stop working for a while’, kind of thing.

Because I get migraines, when I feel a headache coming on I know that it’ll escalate into that crippling, soul-sucking, stop-the-train pain, so I take something right away…and it better be the ‘Extra Strength’ stuff.

HEADACHE

So I have to wonder why, if anyone feels the need to take a drug to help ease their pain, they’d ever take regular strength when ‘extra’ strength is right there on the shelf beside it?  Are they some sort of pain martyr?  Do they feel that they want to only relieve some of the pain, but not all of it?  Are they trying to prove something?

It’s like coffee – I never understood why anyone would drink decaf in the morning.  Isn’t the whole point of drinking coffee in the morning about waking you up?

“I’d love a coffee – make mine a decaf”  Huh?  I want the coffee but I don’t want it to do what coffee was carefully harvested, hauled down the mountain, roasted, shipped to my local coffee shop and sifted through boiling water to wake me up, was meant to do.

Batteries are the same – if you have a choice, wouldn’t you get the ‘Heavy Duty, long-lasting’ ones, and not the ones that’ll lose their juice after 10 minutes?  I hate buying batteries and I hate replacing them.  I’ll get the long-life ones, please!

I just renewed my passport – same thing;  I have a choice to stand in line, get a new horrible photo taken, stand in line again, then wait for 3 weeks for it every 5 years, or get a 10 year one that costs less than double the 5 year, and I only have to take a terrible photo every 10 years.  passport

Who would do 5?  Do people actually enjoy sitting in a Government queue all day?  Not this cowboy!  See you when I’m in my 60’s and I don’t care what I look like any more.

Marketers know this.  That’s why you see so many products with ‘Extra’ or ‘Plus’ all over them.  People want more, not less.

“Get 20% More for Free”

“Now With More Cleaning Power!”

Who doesn’t want more?  More is good.  Extra is good. Longer Lasting is good.  Regular strength is not.

…don’t get me started on de-alcoholized beer!

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